[TriZPUG] Triangle Built?

[Chris Calloway]

On 8/7/2012 7:51 PM, Calvin Spealman wrote:
> I don't know how to actually go about coordinating that, tho... every
> group talks through different mediums.

My experience is, you have to seek out and go to each of the mediums.

It's very difficult with meetup groups. Because anybody can join a 
meetup group, meetup mailing lists tend to be moderated and have little 
to no traffic as a result (because moderating lists is time-consuming 
work). There's usually a gatekeeper person you have to go to an 
convince. This has been a big problem when I've tried to cross-promote 
TriZPUG events. It just takes a lot of time.

Also, don't worry about a logo conveying what your message is. Logos are 
for being distinctive enough to remember. They form more primitive 
associations in memory than messages.

Logos don't convey messages. Does facebook's logo convey what facebook 
is? Does twitter's logo convey what twitter does? Do you remember what 
"liking" is when you see the little white "f" on an blue background. 
Yes. Did the little white "f" ever explain to you what "liking" is? No.

The anvil silhouette is perfect. Trust your instincts. The mob is nearly 
always wrong. The only other suggestion that resonates with me is Marc's 
idea of the geographic distribution of the Triangle as a triangle:

http://www.techjournal.org/wp-content/uploads/2010/07/RTPmap.jpg

You see this irregular triangle in other RTP-assosciate logos:

https://encrypted-tbn3.google.com/images?q=tbn:ANd9GcQ2u59fVgI6FLjTNb8URmKvsJEKT4EVtlwT1aiBCLSnOyQDmk7XwA

https://encrypted-tbn0.google.com/images?q=tbn:ANd9GcSImXk-YOuR2oy9-uJjop0bXMmzswLuLqWvO6XbhRN_BNDCW_lQ

That irregular triangle has already been associated with the Research 
Triangle in collective memory and it gets used for everything around 
here so it's kind of in the public domain by virtue of being 
unchallenged for so long.

-- 
Sincerely,

Chris Calloway http://nccoos.org/Members/cbc
office: 3313 Venable Hall   phone: (919) 599-3530
mail: Campus Box #3300, UNC-CH, Chapel Hill, NC 27599