[SciPy-Dev] scipy.org logo original?

Christina Lee chrissie.c.l at gmail.com
Sat May 4 18:16:40 EDT 2019


Attached the logo with the Google font Montserrat:
https://fonts.google.com/specimen/Montserrat?selection.family=Montserrat .
A clean, no nonsense font with thin lines (sleek and efficient) and no
slant (definitive, reliable).  A very popular font, but I guess it's
popular for a reason.

Also, I might recommend changing the color to something darker, like
#31397e , to achieve greater contrast with the white and make it more
readable.  I also have that version attached.

I hope to help in that full overhaul, hence being fairly gung-ho about the
logo right now.  It's something that could be upgraded now, then carried
over into a revamp.

Christina

On Sat, May 4, 2019 at 4:59 PM Bennet Fauber <bennet at umich.edu> wrote:

> Ilhan,
>
> I think the font and snake look fine.  Perhaps a larger margin at the
> beginning and end?  It looks to be less than an inter-word space, which is
> about what it appears to be in the SciPy.org version.
>
>
>
> On Sat, May 4, 2019 at 11:41 AM Ilhan Polat <ilhanpolat at gmail.com> wrote:
>
>> Very good suggestion. My intention was to get to a point where we are
>> ready with the recent advances with sponsorships and grant applications
>> etc. happening in the project. I think it is important to update the
>> commercial details to signal a proper message to nonPython users who would
>> probably notice these tiny details way better than we do.
>> Then we would be done with the bare essentials and can take our time with
>> the new design should we decide to do so. Hence I see this as a preparation
>> for the long term overhaul and hence the approximation. Other than that you
>> are absolutely right that this is yet another stab without a coherent
>> design brief.
>>
>> On Sat, May 4, 2019 at 2:39 PM Christina Lee <chrissie.c.l at gmail.com>
>> wrote:
>>
>>> As for the font, this also seems like a good moment to take a step back
>>> and ask "Why that font?" "What are we trying to achieve with that font?"
>>> and "Is there a better one?"
>>>
>>> Instead of just choosing a font that is an approximation of the one that
>>> has been there forever, this might be a good opportunity to choose
>>> something better.  I can take a look later on.
>>>
>>> Also, we don't need to shrink to a zero size file at the cost of
>>> something pixelated that won't make a good impression.
>>>
>>> Christina
>>>
>>> On Sat, May 4, 2019 at 11:01 AM Ilhan Polat <ilhanpolat at gmail.com>
>>> wrote:
>>>
>>>> Indeed I noticed that too but it seems like the original logo that
>>>> Stefan linked to is also thin. So there is an alternative somewhere I
>>>> guess. But I'll try to modify the curve coordinates to make it slightly
>>>> thicker.
>>>>
>>>> On Sat, May 4, 2019 at 11:09 AM Ralf Gommers <ralf.gommers at gmail.com>
>>>> wrote:
>>>>
>>>>>
>>>>>
>>>>> On Sat, May 4, 2019 at 10:25 AM Ilhan Polat <ilhanpolat at gmail.com>
>>>>> wrote:
>>>>>
>>>>>> OK, before I go pixel frenzy, I'd like to ask if the following is
>>>>>> acceptable until we perform a substantial overhaul. This is the current
>>>>>> logo
>>>>>>
>>>>>> [image: image.png]
>>>>>>
>>>>>> Keeping Christina's .org remark in mind, I've selected a sane
>>>>>> approximation to our current setup and used the open source (SIL OFL 1.1)
>>>>>> font Inter https://rsms.me/inter/ and the semibold weight variant of
>>>>>> it. It has a really nice x-height hence still legible in small sizes. Also
>>>>>> as you can see it does not suffer from the kerning issues we now have. You
>>>>>> can also notice that the Logo snake has a bit less hand-drawnness to it.
>>>>>>
>>>>>> [image: image.png]
>>>>>>
>>>>>> It's the 3.4 kb version but can be reduced/optimized further. This
>>>>>> mail is just for to get feedback. Here is the draft code in case you want
>>>>>> to play around with it
>>>>>> https://gist.github.com/ilayn/d121ec7deb009a9a257b4813c80dff27 just
>>>>>> install the fonts and run it via Xe- or Lua-LaTeX.
>>>>>>
>>>>>> Please let me know if there are any
>>>>>> objections/corrections/suggestions/design crimes I might have committed.
>>>>>>
>>>>>
>>>>> Looks great, thanks for working on this! The one change I notice that
>>>>> may be a regression is how thin the snake is. A line width closer to the
>>>>> original may work a little better perhaps.
>>>>>
>>>>> Cheers,
>>>>> Ralf
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>> Best,
>>>>>> ilhan
>>>>>>
>>>>>>
>>>>>> On Wed, May 1, 2019 at 3:34 PM Ralf Gommers <ralf.gommers at gmail.com>
>>>>>> wrote:
>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> On Wed, May 1, 2019 at 2:50 PM Christina Lee <chrissie.c.l at gmail.com>
>>>>>>> wrote:
>>>>>>>
>>>>>>>> Quick question, why does it include ".org"?   Can't the logo just
>>>>>>>> say "SciPy"?
>>>>>>>>
>>>>>>>
>>>>>>> Thanks Christina, that's a great question. I can't think of a
>>>>>>> reason, just "SciPy" seems better. Perhaps we've been staring at it for so
>>>>>>> long that it's not noticeable anymore. Let's change it now.
>>>>>>>
>>>>>>>
>>>>>>>> A good rule of websites is to use svg whenever reasonable.  The
>>>>>>>> main logo isn't the only image where doing this could bump up cleanliness.
>>>>>>>> Several other logos on the main page could also use an update.  For
>>>>>>>> example, just traced over the download graphic as attached. No more
>>>>>>>> resolution problems, and smaller.
>>>>>>>>
>>>>>>>
>>>>>>> That's great, thank you! Yes, you're right ... and it's not just the
>>>>>>> logos that could use a makeover, the whole site needs attention.
>>>>>>>
>>>>>>> Cheers,
>>>>>>> Ralf
>>>>>>>
>>>>>>>
>>>>>>>>
>>>>>>>> On Wed, May 1, 2019 at 12:05 PM Ilhan Polat <ilhanpolat at gmail.com>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>>> > Would you be able to make a web-sized image and add it to
>>>>>>>>> scipy-sphinx-theme?
>>>>>>>>> Yes that's not a problem thanks to the vector graphics. The main
>>>>>>>>> concern here is the legibility of the font. I now think that the original
>>>>>>>>> font was ITC franklin medium though.
>>>>>>>>>
>>>>>>>>> Anyways, I have searched for some open source fonts in the
>>>>>>>>> meantime and many curation pages are available online; to give two results
>>>>>>>>> from a quick Google search
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> https://medium.com/sketch-app-sources/30-free-and-open-source-typefaces-released-recently-best-collections-5b46f9d89f65
>>>>>>>>>
>>>>>>>>> https://www.forbes.com/sites/allbusiness/2014/03/06/10-best-sans-serif-web-fonts-from-google-fonts-library/#21da8027431b
>>>>>>>>>
>>>>>>>>> I am no designer by any means hence take these as availability
>>>>>>>>> stats but we might be better off if we switch to a font with suitable
>>>>>>>>> license in place for a commercial font. Also all feedback and help are
>>>>>>>>> welcome.
>>>>>>>>>
>>>>>>>>> Best,
>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> On Tue, Apr 30, 2019 at 3:10 PM Ralf Gommers <
>>>>>>>>> ralf.gommers at gmail.com> wrote:
>>>>>>>>>
>>>>>>>>>> Thanks Stefan & Ilhan!
>>>>>>>>>>
>>>>>>>>>> Scikit-image has the right idea I think with a separate branding
>>>>>>>>>> repo. Shall we create one for SciPy as well?
>>>>>>>>>>
>>>>>>>>>> Ilhan, that looks really good! Would you be able to make a
>>>>>>>>>> web-sized image and add it to scipy-sphinx-theme? The current image is a
>>>>>>>>>> 2.4kb gif, I think it can be larger but as small as possible while still
>>>>>>>>>> looking good would be nice. Because it gets downloaded millions of times a
>>>>>>>>>> month, and also directly adds to the size of the numpy and scipy sdists.
>>>>>>>>>>
>>>>>>>>>> Cheers,
>>>>>>>>>> Ralf
>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>> On Mon, Apr 29, 2019 at 10:44 PM Ilhan Polat <
>>>>>>>>>> ilhanpolat at gmail.com> wrote:
>>>>>>>>>>
>>>>>>>>>>> By the way does anyone know what the font logo is? Just by
>>>>>>>>>>> eyeballing it looks like Franklin Gothic but I am not sure. However, if
>>>>>>>>>>> there is a more able typography connoisseur among us, here is the logo
>>>>>>>>>>> ready to be compiled by Xe/LuaLatex.
>>>>>>>>>>>
>>>>>>>>>>> \documentclass[tikz]{standalone}
>>>>>>>>>>> \usepackage{fontspec}
>>>>>>>>>>> \setsansfont{Franklin Gothic Medium}
>>>>>>>>>>> \usetikzlibrary{svg.path}
>>>>>>>>>>> \definecolor{scipylogo}{HTML}{8CAAE6}
>>>>>>>>>>>
>>>>>>>>>>> \begin{document}
>>>>>>>>>>> \begin{tikzpicture}[x=1pt, y=-1pt]
>>>>>>>>>>>
>>>>>>>>>>> \fill[scipylogo] (-50,-75) rectangle (1825, 575)
>>>>>>>>>>> svg[yscale=-1] {
>>>>>>>>>>> M348.369,282.469c-17.398-23.797-43.984-33.719-81.984-41.719
>>>>>>>>>>>
>>>>>>>>>>> l-35.334-8.332l-26.656-11.432c-14.01-9.902-25.947-36.26-22.559-59.502c5.264-36.006,38.896-61.104,75.127-56.045
>>>>>>>>>>>
>>>>>>>>>>> c18.094,2.559,33.438,12.139,43.555,25.625l40.117,52.705c22.93,29.531,48.711,38.32,76.758,24.375l14.141-6.016
>>>>>>>>>>>
>>>>>>>>>>> c1.133-0.527,2.461-0.576,3.75-0.107c1.055,0.41,1.914,1.162,2.422,2.051l2.813,4.238c0.781,1.279,1.953,2.314,3.477,2.891
>>>>>>>>>>>
>>>>>>>>>>> c2.578,0.977,5.352,0.391,7.305-1.289l32.578-30.723c5.703-4.883,4.023-9.365,4.023-9.365l-7.852-17.881
>>>>>>>>>>>
>>>>>>>>>>> c0,0-2.148-4.287-9.57-3.301l-43.672,4.014c-2.539,0.361-4.805,2.051-5.781,4.629c-0.586,1.504-0.625,3.076-0.195,4.502
>>>>>>>>>>>
>>>>>>>>>>> l1.563,5.029c0.313,1.045,0.313,2.217-0.117,3.291c-0.508,1.328-1.523,2.266-2.734,2.764l-12.344,5.225
>>>>>>>>>>>
>>>>>>>>>>> c-12.93,7.568-27.617,2.734-37.422-9.258l-11.211-14.893l-31.914-42.354c-15.156-20.098-38.008-34.434-65-38.203
>>>>>>>>>>>
>>>>>>>>>>> c-54.043-7.568-104.199,29.854-112.051,83.584c-3.965,27.08,4.152,52.703,18.965,73.281
>>>>>>>>>>>
>>>>>>>>>>> c10.762,14.953,30.486,23.496,41.154,26.164l28,8l26.814,6.145c3.688,0.875,14.063,3.438,20.203,5.656
>>>>>>>>>>>
>>>>>>>>>>> c5.676,2.055,18.75,6.875,29.375,15.57l0,0c12.695,12.906,19.414,31.344,16.563,50.68c-4.805,32.969-35.586,55.938-68.75,51.289
>>>>>>>>>>>
>>>>>>>>>>> c-16.611-2.305-30.635-11.109-39.922-23.438l-38.32-50.859c-7.813-10.367-19.629-17.773-33.594-19.766
>>>>>>>>>>>
>>>>>>>>>>> c-13.945-1.953-27.441,1.914-37.9,9.75l-80.615,60.156C11.455,333.914,0,292.898,0,249.266C0,111.621,113.926,0,254.443,0
>>>>>>>>>>>
>>>>>>>>>>> c104.629,0,194.434,61.855,233.535,150.254l12.891-5.996l8.711-23.809l9.141,3.203l-7.852,21.289l21.758,7.5l-3.281,8.916
>>>>>>>>>>>
>>>>>>>>>>> l-24.297-8.486l-13.398,6.162c11.094,27.998,17.266,58.398,17.266,90.232c0,137.656-113.945,249.258-254.473,249.258
>>>>>>>>>>>
>>>>>>>>>>> c-84.414,0-159.229-40.289-205.508-102.281l82.578-61.898c3.779-2.578,8.467-3.75,13.33-3.086
>>>>>>>>>>>
>>>>>>>>>>> c5.176,0.742,9.58,3.461,12.471,7.305l40.537,54.477c14.277,17.516,35.02,29.922,59.307,33.336
>>>>>>>>>>>
>>>>>>>>>>> c51.094,7.148,98.516-28.242,105.938-79.063C366.533,323.664,360.752,300.828,348.369,282.469};
>>>>>>>>>>>
>>>>>>>>>>> \node[anchor=east,
>>>>>>>>>>>       text=white,
>>>>>>>>>>>       font=\sffamily,
>>>>>>>>>>>       scale=30,
>>>>>>>>>>>       outer sep=0pt,
>>>>>>>>>>>       inner sep=0pt] (scipyorg) at (1750,250) {SciPy.org};
>>>>>>>>>>> \end{tikzpicture}
>>>>>>>>>>> \end{document}
>>>>>>>>>>>
>>>>>>>>>>> This code gives on my system
>>>>>>>>>>>
>>>>>>>>>>> [image: image.png]
>>>>>>>>>>>
>>>>>>>>>>> "i" and "P" needs a slight nudge to each other but that means
>>>>>>>>>>> the font is correct. Hence my question. Also you can play around and enjoy
>>>>>>>>>>> some TeX kerning/positioning/scaling bonanza yourself. I'll let Ralf to be
>>>>>>>>>>> the judge :)
>>>>>>>>>>>
>>>>>>>>>>> Best,
>>>>>>>>>>> ilhan
>>>>>>>>>>>
>>>>>>>>>>> On Mon, Apr 29, 2019 at 8:09 PM Ilhan Polat <
>>>>>>>>>>> ilhanpolat at gmail.com> wrote:
>>>>>>>>>>>
>>>>>>>>>>>> Perfect! Thanks.
>>>>>>>>>>>>
>>>>>>>>>>>> On Mon, Apr 29, 2019 at 7:44 PM Stefan van der Walt <
>>>>>>>>>>>> stefanv at berkeley.edu> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>>> Found it and uploaded to GitHub:
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>>>>>>>>>> https://github.com/scikit-image/skimage-branding/blob/master/logo/scipy.svg
>>>>>>>>>>>>>
>>>>>>>>>>>>> On Mon, 29 Apr 2019 10:26:00 -0700, Stefan van der Walt wrote:
>>>>>>>>>>>>> > On Sat, 27 Apr 2019 23:49:03 +0200, Ralf Gommers wrote:
>>>>>>>>>>>>> > > Does anyone have the original files from which the current
>>>>>>>>>>>>> logo on scipy.org
>>>>>>>>>>>>> > > (it has the scipy symbol, white letter scipy.org and
>>>>>>>>>>>>> "sponsored by
>>>>>>>>>>>>> > > Enthough") was created? The quality is not great, and
>>>>>>>>>>>>> editing a tiny gif
>>>>>>>>>>>>> > > doesn't make it better ....
>>>>>>>>>>>>> >
>>>>>>>>>>>>> > I don't have the vector art, but I have a higher resolution
>>>>>>>>>>>>> render:
>>>>>>>>>>>>> >
>>>>>>>>>>>>> https://github.com/scikit-image/skimage-branding/blob/master/logo/data/scipy.png
>>>>>>>>>>>>> >
>>>>>>>>>>>>> > Stéfan
>>>>>>>>>>>>> _______________________________________________
>>>>>>>>>>>>> SciPy-Dev mailing list
>>>>>>>>>>>>> SciPy-Dev at python.org
>>>>>>>>>>>>> https://mail.python.org/mailman/listinfo/scipy-dev
>>>>>>>>>>>>>
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>>>>>>>>>>>
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