building Demo/embed on Mac OS 10.10 from source: configure args?

[vaporbleep at gmail.com]

I'm trying to build the embedding demo (Demo/embed in the source directory)

After configuring with

$ ./configure --enable-framework MACOSX_DEPLOYMENT_TARGET=10.10

And calling "make" in the root source directory to build python.exe

I then change directory to Demo/embed and edit LIBS and LDFLAGS in Demo/embed (per instructions in Makefile)

Now I can make the "demo"

$ make demo
gcc -g -I../../Include -I../..  -c -o demo.o demo.c
demo.c:7:1: warning: type specifier missing, defaults to 'int' [-Wimplicit-int]
main(int argc, char **argv)
^
1 warning generated.
gcc  demo.o ../../libpython2.7.a  -ldl  -framework CoreFoundation -lm -o demo

But when I try to run it,

$ ./demo 
Could not find platform independent libraries <prefix>
Could not find platform dependent libraries <exec_prefix>
Consider setting $PYTHONHOME to <prefix>[:<exec_prefix>]
ImportError: No module named site

Mac OS X
Version 10.10.5
MacBook Pro

Not sure what is going on here / what the problem is

My goal is to change the Python commands in demo.c to a simple script to put up the pyglet Hello, World: http://pyglet-current.readthedocs.org/en/latest/programming_guide/quickstart.html

When I run the file 

Python source distribution 2.7.10

Is anyone else finding it impossible to get Demo/embed to run on a Mac?