[Pydotorg-redesign] Simplify and prioritize (fwd)

[Stephan Deibel]

This was posted on marketing-python.  I thought it contained some valid
points.  Aahz responding "Color, okay.  Graphics and photos, nyet" which
is for the most part valid and also matches my own viewpoint for the most
part, but on the other hand a site like this www.blender.org seems to do a
good job with relatively few graphics + color.

OK, I've got DSL and it loaded fast but the point is that adding a few 
small images here and there (maybe less than in the above) can make things 
look a lot nicer.

I've been off this list for a while so hopefully I'm not revisiting 
something that's been covered.

- Stephan

---------- Forwarded message ----------
Date: Fri, 8 Aug 2003 15:28:30 -0400
From: Trevor Toenjes <zope at toenjes.com>
To: marketing-python at wingide.com
Subject: [marketing-python] Simplify and prioritize

I have gotten enough feedback for some recommendations.

python.org's primary purpose is to attract others to the language.
That is what everyone on this list is most concerned about.

Second, it is to be the launch pad for the community.
If we decide we cant accomplish both effectively on the homepage, then
I don't think making the community a subdomain or a click-thru would upset
the community if they saw Python's popularity grow.  It is the job of the
marketing group to make those tough target-marketing decisions.

The message needs to be "why people use python."
Highlight veteran developers and journeymen, er... journeypersons,  and
their testimonials on the homepage.  Just one at a time, though.  We either
rotate them monthly or randomly display from an archive. (seconds in zope to
do either)
This list is already generating the direction some of the quotes should go.

And, darn it, let's get some color, graphics, and photos on the homepage.
If everyone wants to attract new users easier, then let's put some makeup on
her and make her kissable.  It needs to be more consumer friendly.  If you
want to attract business-types, then you have no choice but to do this.

<marketing hype>And all images are watermarked with "PIL Generated."  :)
(it would be interesting if we became known as the marketing-savvy Open
Source development group)  :)

Highlight one or two top projects ONLY.  And this needs to be rotated
regularly.  Keep the makeup fresh and touchup often.  But dont throw too
much up at one time, or it will look gaudy and like you are trying too hard.
Use BIG NAMES.  Use well branded logos and images(that means ones people
instantly recognize.)  Tease with the top stories and people will dig deeper
to find more until they are sold.

People in general want to be sold.  If we dont close the deal, then that is
our fault, and no one elses.

_______________________________________________
marketing-python mailing list
marketing-python at wingide.com
http://pythonology.org/mailman/listinfo/marketing-python