pygtk treview, ListStore not displaying properly

[binaryjesus]

hi group i am running into a problem with gtk. i have a treeview that
just displays tabular data (no down arrows or trees etc). it has 5
columns. The tiny problem i am having is that it is just display the
data of the column named `title` in all the colums!

here the pic of the app in action
              http://i36.tinypic.com/2djcqqr.png

the related code of the app is as follows:

self.tv = self.glade.get_widget('treeview1')   #the treeview object

	def show_sync_wind(self,obj, data = None):
		t = Template.select(Template.q.synced == '0')
		self.synclstore = gtk.ListStore(str,str,str,str,str)
		x = 0
		cr = gtk.CellRendererText()
		col = gtk.TreeViewColumn('#', cr);
		col.add_attribute(cr, 'markup', 1)
		col.set_expand(True)
		col.set_clickable(True)
		col.set_resizable(True)
		col.set_sort_column_id(0)
		self.tv.append_column(col)
		self.sno_col = col

		cr = gtk.CellRendererText()
		col = gtk.TreeViewColumn('Title', cr);
		col.add_attribute(cr, 'markup', 1)
		col.set_expand(True)
		col.set_clickable(True)
		col.set_resizable(True)
		col.set_sort_column_id(1)
		self.tv.append_column(col)
		self.title_col = col

		cr = gtk.CellRendererText()
		col = gtk.TreeViewColumn('Section', cr);
		col.add_attribute(cr, 'markup', 1)
		col.set_expand(True)
		col.set_clickable(True)
		col.set_resizable(True)
		col.set_sort_column_id(2)
		self.tv.append_column(col)
		self.section_col = col

		cr = gtk.CellRendererText()
		col = gtk.TreeViewColumn('Category', cr);
		col.add_attribute(cr, 'markup', 1)
		col.set_expand(True)
		col.set_clickable(True)
		col.set_resizable(True)
		col.set_sort_column_id(3)
		self.tv.append_column(col)
		self.category_col = col

		cr = gtk.CellRendererText()
		col = gtk.TreeViewColumn('Sync', cr);
		col.add_attribute(cr, 'markup', 1)
		col.set_expand(True)
		col.set_clickable(True)
		col.set_resizable(True)
		col.set_sort_column_id(4)
		self.tv.append_column(col)
		self.sync_col = col

		self.tv.set_model(self.synclstore)
		self.tv.set_headers_clickable(True)
		#self.tv.set_expander_column(self.title_col)
		for y in t:
			row =
self.synclstore.append([str(x),y.title,y.section.name,y.category.name,y.synced])
			self.synclstore.set(row,0,'0')
			self.synclstore.set(row,1,y.title)
			self.synclstore.set(row,2,y.section.name)
			self.synclstore.set(row,3,y.category.name)
			self.synclstore.set(row,4,y.synced)
		self.sync_window.show()