Python app at startup!

[SMALLp]

Hy. I create simple application. Yust an windows and "compile" it with 
py2exe. I add registry  value
reg add HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Windows\CurrentVersion\Run /v 
MyApp /t REG_SZ /d C:\myapp.exe /f'

And it wont start. When i use console instead od window in py2exe i get 
console opend but it closes.

Help please!