how to use Dispatch to open an application in win32com.client

[vithi]

Hi'
I am trying to launch an application. When I try like that
When I try like that Excel is opening
import win32com.client
object = win32com.client.Dispatch("Excel.Application")
object.Visible = 1

But when I try my application which is QeepIt.exe
which is in the c:\ drive it is not running
Any body tell me how to give path to open an exectable application in
Dispatch modules
I try like that
object = win32com.client.Dispatch("c:\Folder\QeepIt.exe")
It give an error.