logo design

[Ken Tilton]

Xah Lee wrote:
> Logo LISP
> 
> Xah Lee, 2006-12
> 
> Ken Tilton wrote:
> 
>     «Small problem. You forget that Ron Garret wants us to change the
> name of Common Lisp as the sure-fire way to make it more popular (well,
> hang on, he says it is necessary, not sufficient. Anyway...) I do not
> think we can safely pick a new logo until we have our new name.»
> 
> Changing a language's name is not something that can be easily done,
> and is unnatural and takes concerted effort, and is very difficult for
> it to be successful.
> 
> However, creating a (universally recognized) logo for the language, is
> easily done, and in fact the use of a logo or some representative image
> is inevitable and wide-spread, willy-nilly.
> 
> For example, although there are no official logos for lisp, but as you
> know, there are several logos or images of various forms that are
> already used widely, either to represent lisp the language family, or
> to represent the Common Lisp language. And, for various Scheme
> implementation, they almost all had a logo of their own. Example:
> 
> above: The “twisty AI font” LISP logo. Used by http://lisp.org/ as
> early is 2001.
> 
> above: The “earth in parenthesis” logo, used by http://lisp.org/ as
> of 2006-12.
> 
> above: Conrad Barski's “alien technology” lisp web-badges (source
> ↗), which appeared in 2005.
> 
> above: Manfred Spiller's “lizard” lisp web-badge (source ↗),
> which appeared in 2005.
> 
> As these examples shows, that the use of a logo is needed in practice.
> However, it wouldn't help if there are one hundred different logos to
> represent the same thing. The point of logos, is to have a memorable,
> graphical representation. In modern, capitalistic, societies filled
> with information, the use of logos is inevitable. Just look around you
> at this very moment, you probably can identify tens of logos, and for
> each logo, you probably recognize what they represent. Logos, is merely
> a graphical representation of a entity, whose textual analogous
> counterpart are names.
> 
> Since there is a need for logos, we might as well get together and
> agree to have one official logo for lisp the language. That way, it
> solidifies the purpose of the logos in use.
> 
> Note that, although we have the beautiful “lisp lizard” and
> “alien technology” graphics, but because of their graphic content
> and in particular the embedded slogan, they do not fit as a logo, but
> more as web-badges.
> 
> Web-badges serve slightly different purpose than logos. It is more for
> the purpose of promotion, than representation. For the same reason,
> there are mascots. For example, Java the language, has a official logo
> of a smoking coffee cup,..

A subtle execution of the tip of a tongue pressed against the upper 
teeth with sprays of spittle coming out either side probably is not what 
you had in mind.

Hmmm. Then we change the spelling to Lithp, and never have to hear that 
stupid joke again. Our slogan can be "Thay it loud, thay it proud."*, 
and we already have the frickin lambda.

hth,kt

Or "Out With Lithp!".

k

-- 
Algebra: http://www.tilton-technology.com/LispNycAlgebra1.htm

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