ODBC question from Python Newbie

[uncleleo]

I was attempting to insert a row into a Microsoft SQL server table.  Using
the Sam Rushing's ODBC with DynWin.  Inside this table are 3 fields and all
of them varchars.  One of the fields was intended to hold a root directory,
e.g. c:\service\system.py.

>>> sql.query('insert into app..application (Designator, Script) values
(8885551212, c:\\service\\test.py)')
 37000
[Microsoft][ODBC SQL Server Driver][SQL Server]Line 1: Incorrect syntax near
'c:'.
native error  170

This one errors.

>>> sql.query('insert into app..application (Designator, Script) values
(8885551212, "c:\\service\\test.py")')
37000
[Microsoft][ODBC SQL Server Driver][SQL Server]The name 'c:\service\test.py'
is not permitted in this context. Only constants, expressions, or variables
allowed here. Column names are not permitted.
native error  128

This one errors.

>>> sql.query('insert into app..application (Designator, Script) values
(8885551212, """c:\\service\\test.py""")')
37000
[Microsoft][ODBC SQL Server Driver][SQL Server]The name
'"c:\service\test.py"' is not permitted in this context. Only constants,
expressions, or variables allowed here. Column names are not permitted.
native error  128

This one also errors.  Now I can work around this issue, but now I would
like to know what is the real problem.  Can someone let me know if they have
come across this issue, if so how did you resolve it.