Just like in our DNA...

[Andrew Dalke]

Guido said:
> I've never heard DNA references in marketing speak, I think.  In
> stupid Sci-Fi movies, yes.  But marketing?  Must be another
> cultural think I'm missing. :-)

You're in the wrong industry.  Take a look at, for example,
 http://www.pangeasystems.com/html/products_and_solutions.html
 http://www.mag.com/products/genemine.html
 http://www.netgenics.com/press_rel.html#gene codes
 http://www.neomorphic.com/Corporate.html

Plenty of DNA mixed in with marketing :)

						Andrew
						dalke at acm.org