[IronPython] IronPython in Action Out!

Michael Foord fuzzyman at voidspace.org.uk
Sat Apr 11 20:12:50 CEST 2009 

Adam Brand wrote:
> Also done! Looking forward to it. 
>
> You might not get rich, but you could make some good money :-).
>
> 1. There were around 18,000 searches for "ironpython" in March in Google,
> another 2000 or so for related terms.
> (https://adwords.google.com/select/KeywordToolExternal). 
> 2. Put up an Adwords campaign that takes people to a special landing page
> explaining what the book has to offer, testimonials, and a link to buy
> (promote the e-book pdf over the hard copy for instant gratification/better
> margin). Something like:
> http://www.perrymarshall.com/google/?gclid=CLPB_uKx6ZkCFcxL5QoduTpBPw but
> less cheesy/hard sell for a cynical technical audience and a direct CTA to
> buy.
>   

Will look at this - thanks.

> 3. Allow people to download some choice chapters for free from the landing
> page in #2, delivered via email (and agreeing to "opt in").
>   

Already offering two chapters for free download.

> 4. Put the people in #3 on an "autoresponder" (chain) informative marketing
> campaign where you send them choice pages and tips; one email per day for
> five days, then one per week for four weeks, then one email per month until
> they unsubscribe. Aweber.com is good and cheap for this.
> 5. Profit :-)
>
> You should be able to get a good clickthrough rate with an ad that reads:
> Line1: IronPython in Action
> Line2: New Book with Rave Reviews
> Line3: Download Your Free Chapter Now
>
> ...so assume a 10% CTR. On the landing page, you should be able to get a 10%
> conversion rate between direct buys from the landing page (5%) and the chain
> email marketing campaign (5%).
>
>   

10% ?

Most advertising campaigns work at around 0.1% or so.

> So 200 sales per month...if your average profit per book (ebook and regular)
> is $10 then you could bring in $2000 per month or $24K per year. Maybe more
> if you raise the price of the book ($39.99?).
>   

I'm afraid I make nothing like $10 per book. That would amount to about 
30% of gross - doubt you'll find many publishers offering that.

All the best,

Michael
> /end free Internet marketing advice
>
> Adam
>
> Adam Brand
> SilverKey Technologies
>
>
> -----Original Message-----
> From: users-bounces at lists.ironpython.com
> [mailto:users-bounces at lists.ironpython.com] On Behalf Of Alex News
> Sent: Saturday, April 11, 2009 10:11 AM
> To: Discussion of IronPython
> Subject: Re: [IronPython] IronPython in Action Out!
>
>   
>>  Some proportion comes back - god knows no-one writes technical books to
>>     
> get
>   
>> rich though! I do slightly better if you buy it through one of the links
>>     
> on
>   
>> http://www.ironpythoninaction.com/
>>     
>
> Done.  I look forward to reading it!
>
> Alex
>
>
> On 4/10/09, Michael Foord <fuzzyman at voidspace.org.uk> wrote:
>   
>> David Seruyange wrote:
>>
>>     
>>> Congrats although I was able to get a copy early (about 2 weeks ago)
>>>       
>> directly from Manning. Paid full price, I hope that somehow trickles back
>>     
> to
>   
>> you :)
>>     
>>  Some proportion comes back - god knows no-one writes technical books to
>>     
> get
>   
>> rich though! I do slightly better if you buy it through one of the links
>>     
> on
>   
>> http://www.ironpythoninaction.com/
>>
>>  It has been a long journey getting to this point, so at the moment all
>>     
> that
>   
>> matters is people reading it - and hopefully finding it useful!
>>
>>  All the best,
>>
>>  Michael
>>
>>
>>     
>>> David
>>>
>>> On Fri, Apr 10, 2009 at 12:09 PM, Shri Borde <Shri.Borde at microsoft.com
>>>       
>> <mailto:Shri.Borde at microsoft.com>> wrote:
>>     
>>>    Congratulations! This is very exciting!
>>>
>>>    -----Original Message-----
>>>    From: users-bounces at lists.ironpython.com
>>>    <mailto:users-bounces at lists.ironpython.com>
>>>    [mailto:users-bounces at lists.ironpython.com
>>>    <mailto:users-bounces at lists.ironpython.com>] On Behalf
>>>       
>> Of Michael
>>     
>>>    Foord
>>>    Sent: Friday, April 10, 2009 11:17 AM
>>>    To: Discussion of IronPython
>>>    Subject: [IronPython] IronPython in Action Out!
>>>
>>>    Hello all,
>>>
>>>    *Finally* IronPython in Action is out. This is the first English
>>>    language book on IronPython and is now in stock with Manning and
>>>    Amazon.com and on the Safari bookshelf. You can get all the
>>>    details from:
>>>
>>>    * http://www.ironpythoninaction.com
>>>
>>>    It covers a whole range of topics, with introductions to Python and
>>>    .NET, using various Python libraries and .NET framework classes, web
>>>    development with ASP.NET <http://ASP.NET>, Silverlight and web
>>>    services, plus topics like
>>>    WPF, testing, metaprogramming, system administration, embedding
>>>    IronPython in .NET applications and so on.
>>>
>>>    The foreword is by Jim Hugunin and Dino Viehland is the technical
>>>    editor.
>>>
>>>    Many thanks to all those who helped, including those who gave
>>>       
> feedback
>   
>>>    during the early access program.
>>>
>>>    All the best,
>>>
>>>    Michael Foord
>>>
>>>    --
>>>    http://www.ironpythoninaction.com/
>>>    http://www.voidspace.org.uk/blog
>>>
>>>
>>>    _______________________________________________
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>>     
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>>     
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>>>       
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>>     
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>>  --
>>  http://www.ironpythoninaction.com/
>>  http://www.voidspace.org.uk/blog
>>
>>
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http://www.voidspace.org.uk/blog

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