[Distutils] how to set installation directory on windows using bdist_wininst

[henk-jan ebbers]

how do I 'contrl' the place where an python application is put on the 
system where it will be installed?
Is this possible using distutils?
preferably this would be (according to windows customs) something like 
'c:\program files\myappl'
Is is possible to let the user choose another place than the default place?

(I see a lot of talk about disutils better suited for for 'modules' than 
application, I am aware of this. No, I can not use py2exe; I have good 
reasons for that.)

thanks in advance,
henk-jan