From misterniceguy0 at gmail.com Wed Aug 13 12:16:46 2008 From: misterniceguy0 at gmail.com (Mister Nice Guy) Date: Wed, 13 Aug 2008 13:16:46 +0300 Subject: [DB-SIG] Storesonline, Ecommerce: I Second That Emotional Connection Message-ID: <3b9f447d0808130316v3894da11w20bc191d2baaf997@mail.gmail.com> *Storesonline, Ecommerce: I Second That Emotional Connection*** We are much more emotionally attached to products for which we feel some involvement. So true personalization and customization makes a real difference. There is a psychology to the products we use most. *Storesonline* works within the realm of that psychology. In truth, there may likely be a product that is less expensive and equal in many primary ways. However, the use of a product has certain emotional ties that link the product with a particular response. We may not be able to articulate why the product is superior; we simply know it is the only product we want to use. As an entrepreneur involved in ecommerce it may be important to work toward finding ways to assist your customers in developing an emotional link to the products you carry. That's why the *Storesonline* software helps generate that emotional link for those products. Creating an emotional attachment is to go beyond designing Web sites simply for usefulness and focus on meeting desires as well as user's needs. When this occurred, people would start integrating those products into their lives and start to incorporate it into daily rituals. When your customers begin to use the product and gain an emotional attachment to it you will likely discover a highly motivated client who willingly tells others about your product. Some of the best advertising has allowed consumers to develop an emotional attachment to a product they may have never used. For instance just mentioning products like Hallmark, Smuckers, Coke or *Storesonline* often causes consumers to think about connections that bridge their emotional response to the product in question. -------------- next part -------------- An HTML attachment was scrubbed... URL: